MBA Reference Books For Anna, Bharathiar, Bharathidasan,Annamalai, Madras,Madurai and All University

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MBA Reference Books For Anna, Bharathiar, Bharathidasan, Annamalai, Madras, Madurai Kamaraj, Periyar, And All Universities

PREPARED BY:
S. MAHALINGAM M.B.A., M.PHIL., M.COM.
237, TAMIL NAGAR, KURUMANDUR – 638457,
GOBI TK, ERODE DT.


[table][tr][th] SUBJECT NAME[/th][th]AUTHOR[/th][/tr]
[tr][td]MANAGEMENT PRINCIPLES [/td][td]SUBBA RAO  - HPH[/td][/tr]
[tr][td]ORGANISATIONAL BEHAVIOUR[/td][td] SATHYASUNDARI – HPH, STEPHEN ROBBINS[/td][/tr]
[tr][td]MANAGERIAL ECONOMICS [/td][td]BUSINESS ECONOMICS –S. SANKARAN[/td][/tr]
[tr][td]MACRO ECONOMICS – [/td][td]S. SANKARAN - MARGHAM[/td][/tr]
[tr][td]ACCOUNTANCY [/td][td] VINAYAKAM, MANI, NAGARAJAN - SCHAND[/td][/tr]
[tr][td]COST ACCOUNTING [/td][td] JAIN AND NARANG[/td][/tr]
[tr][td]MANAGEMENT ACCOUNTING [/td][td] SHARMA, GUPTA[/td][/tr]
[tr][td]STATISTICAL METHODS – QT I [/td][td] R. GUPTA[/td][/tr]
[tr][td]BUSINESS COMMUNICATION [/td][td]RAJENDRA PAUL, KORLAHALLI[/td][/tr]
[tr][td]PRODUCTION AND MATERIALS MGT [/td][td]SARAVANAVEL, SUMATHI – MARGHAM[/td][/tr]
[tr][td]MARKETING MANAGEMENT[/td][td] PILLAI & BAGAVATHI, PHILIP KOTLER[/td][/tr]
[tr][td]FINANCIAL MANAGEMENT[/td][td] MGT A/C – SHARMA GUPTA                     FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE)[/td][/tr]
[tr][td]HUMAN RESOURCE MANAGEMENT[/td][td] PERSONNEL MGT: CB MAMORIA, VSP RAO – HPH[/td][/tr]
[tr][td]QT II – OPERATIONS RESEARCH [/td][td] GUPTA, MANMOHAN (TWO AUTHOR)[/td][/tr]
[tr][td]RESEARCH METHODOLOGY [/td][td]CR KOTHARI[/td][/tr]
[tr][td]BUSINESS ENVIRONMENT[/td][td] FRANCIS CHERUNILAM –HPH[/td][/tr]
[tr][td]MANAGEMENT INFORMATION SYSTEM [/td][td] JAMES A.O.BRIEN, INTRODUCTION OF COMPUTERS[/td][/tr]
[tr][td]STRATEGIC MANAGEMENT[/td][td] HPH BOOKS[/td][/tr]
[tr][td]INTERNATIONAL MARKETING [/td][td] FRANCIS CHERUNILAM – HPHVARSHNEY PATTACHARYA[/td][/tr]
[tr][td]CONSUMER BEHAVIOUR [/td][td]SCHIFFMAN, KANUK – PEARSON[/td][/tr]
[tr][td]BUSINESS LAW, COMPANY LAW, LABOUR LAW [/td][td] MERCHANTILE LAW –N.D.KAPOOR[/td][/tr]
[tr][td]ENTREPRENEURSHIP DEVELOPMENT[/td][td] GUPTA, SRINIVASAN[/td][/tr]
[tr][td]ADVERTISING AND SALES PROMOTION [/td][td]PILLAI & BAGAVATHI, PHILIP KOTLER[/td][/tr]
[tr][td]MARKETING RESEARCH [/td][td] S.D. SHARMA[/td][/tr]
[tr][td]HUMAN RESOURCE DEVELOPMENT[/td][td] P.C. TRIPATHI – SULTAN CHAND[/td][/tr]
[tr][td]INDUSTRIAL MARKETING [/td][td]HILL, ALEXANDER AND CROSS[/td][/tr][/table]
PREPARED BY: S. MAHALINGAM M.B.A., M.PHIL., M.COM., 237, TAMIL NAGAR, KURUMANDUR – 638457, GOBI TK, ERODE DT.

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