SIMC hosts SIMCatalyst 2014: Conceiving reality in television


Symbiosis Institute of Media and Communication, PG, Pune hosted 'SIMCatalyst 2014', a platform for students to create, innovate and present their ideas to an expert panel. The competition was held at the Symbiosis Knowledge Village, Lavale, Pune.The panel of judges included Ms. Sharmistha Gupta, National Director for Branded Content at MediaCom India; Ekalavya Bhattacharya, Digital Head at MTV India; Siddharth Ravindran, Head of I nnovation and Client Servicing at MTV India; Karan Baikampadi, Associate Producer of 'Nano Drive with MTV' show and a Member of the Digital Team at MTV India.

SIMCatalyst 2014 kicked off with the task to chart an outline of a reality show which would appeal to current viewers of this day and age. The challenge, which was posed to the students of Symbiosis Institute of Media & Communication, PG, was judged by eminent stalwarts from the industry. A total of seven teams, namely French Toast Mafia, Original Gaddabouts, Path Breakers, S.W.A.G, Real Masters, Boo-yah and the Visionaries developed a concept, appraised the feasibility, drafted the media plan and discussed their revenue models intricately. As the programme unfurled, the stark individuality, effort and variety of genres exhibited by the participants were appreciated by the judges and the audience alike.

“In my experience of more than a decade, I have worked with a lot of professionals but they don’t do it like you (the student) do.” said Sharmishtha Gupta, acknowledging the passion displayed by the contestants. Mr. Ekalavya Bhattacharya was highly appreciative of the digital integration in all presentations. Elaborating further on the reach of digital, he said, “Digital is not marketing, it is business.” To every one of the contenders, the judges had a single piece of advice, “Putting yourself in the consumer’s shoes is the first step to being an excellent creator.”

 The winning presentation was conceived by team S.W.A.G, named ‘Think- Jugaad yaa Jaadoo’, which the judges labelled as profitable, fully baked and feasible under practising methodologies. The runner up team was Path-Breakers, whose idea of creating a part documentary, part reality show where taboos concerning various social issues would be tackled, resonated with the judges. The event was concluded with a vote of thanks by Mr. Chandan Chatterjee, Director, SIMC PG, Pune.

The day saw a confluence of amazing ideas and served as a thoroughly enjoyable and informative session for students seeking to excel in the field of media.

About the event:
SIMCatalyst strives to pave the way for budding innovators to develop their rudimentary ideas into concrete and viable business propositions. The competition serves as a platform for students in the field of Media and Communication, by providing them with able and precise industry inputs.

About Symbiosis Institute of Media and Communication, PG, Pune:
Symbiosis Institute of Media & Communication has evolved from being a journalism college at the inception to a mass communication college in some years. What has remained constant is its ability to attract talent across all faculties- students, academicians and industry professionals.

This is the premier pure-play Media & Communication School, nurturing and developing future leaders in the fields of creative content generation (MMC) and managing creative businesses- MBA (CM).

SIMC offers two full time post graduate degree programmes in the areas of Mass communication (production of creative content), Brand communication and Media management (management of creative businesses). It is also the largest Post graduate institute in the Media and Communication space. Each one of its specialization areas is either ranked 1 or 2 as per published rankings.

For more information contact:
Contact: Prachi Pandey, 
              Symbiosis Institute of Media and Communication, PG, Pune
Phone: +91 8975998577

Photo Gallery :
Prof. Chandan Chatterjee, Director of SIMC (PG) giving the vote of thanks at SIMCatalyst 2014

From Left- Sharmishtha Gupta, Siddharth Ravindran, Ekalavya Bhattacharya and Karan Baikampadi judging one of the student

Student Arjun Krishnakumar at the SIMCatalyst 2014

Winning Team S.W.A.G at the SIMCatalyst 2014
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    SIMC hosts SIMCatalyst 2014: Conceiving reality in television