19-08-2017, 08:12 AM
M.B.A REFERENCE BOOKS in Anna University , Bharathiar university and Bharathidasan university
Special Thanks to :
MAHALINGAM S
FACULTY OF MANAGEMENT, 237, TAMIL NAGAR, KURUMANDU
| Management Principles and Practice | 1.DINKAR PAGARE 2. KOONTZ O’ DONNELL 3. JAYASHANKAR 4. HAROLD KOONTZ, HEINZ WEIHRICH |
| Organizational Behaviors | 1. JAYASHANKAR 2. STEPHEN P. ROBINS 3. L.M. PRASAD |
| Managerial Economics BUSINESS ECONOMICS , MACRO ECONOMICS | S. SANKARAN |
| Financial and Management Accounting PRINCIPLES OF ACCOUNTING: | N. VINAYAKAM, P.L.MANI, K.L. NAGARAJAN, MGT A/C TING : SHARMA, GUPTA, COST A/C TING : JAIN & NARANG |
| Quantitative Methods for Management | STATISTICAL METHODS: S.P.GUPTA |
| Business Communication | KORALAHALLI, RAJENDRA PAUL |
| Operations Management | PRODUCTION MGT: P. SARAVANAVEL, S. SUMATHI, MATERIALS MGT: VARMA & AGARWAL, IDL ENGG & MGT – OP KHANNA |
| Marketing Management | PILLAI, BHAGAVATHI, PHILIP KOTLER, JAYASHANKAR |
| Financial Management | JAIN & KHAN, PARAMESHWARAN, SUBRAMANIAN (NEW AGE) |
| Human Resource Management | PERSONNEL MGT: C.B. MAMORIA, C.B.MAMORIA & S.V. GANKAR, HRM- JAYASHANKAR |
| Quantitative Techniques | OPERATIONS RESEARCH : 1. GUPTA & MANMOHAN – PROBLEMS, 2. GUPTA, MANMOHAN , GANTHI SWARAP – THEORY |
| Research Methods for Management | 1. RESEARCH METHODOLOGY: C.R. KOTHARI , 2. SHANMUGAVEL |
| Business Environment | FRANCIS CHERUNILAM (MBA BOOK) |
| Management Information System | JAMES A.O. BRIEN |
| International Marketing | 1. VARSHNEY BATTACHARYA 2. NATARAJ MARGHAM PUBLICATIONS,3. VARMA AND AGARWAL |
| Marketing Research | D.D. SHARMA |
| Promotion Management | ADVTISING, SALESMANSHIP – SARAVANAVEL, SUMATHI, ADVT MGT – VARMA AND AGARWAL, PILLAI & BHAGAVATHI |
| Industrial Marketing | RICHARD M.HILL, RALPHS ALEXENDAR, JAMES S. CROSS |
| Human Resource Development | P.C. TRIPATHI |
| Business Law, Company Law, Labour Legislation & Industrial Relations | MERCANTILE LAW : N.D. KAPOOR |
| BUSINESS LAW | JAYASHANKAR |
| Entrepreneurship Development | C.B. GUPTA, SRINIVASAN |
| Strategic Management Francis Cherunilam | BUSINESS POLICY: AZAR KAZMI STRATEGIC MGT: DR. M. JEYARATHNAM (HIMALAYA) |
| Consumer Behaviour | LEON G. SCHIFFMAN, LASLIE LAZAR KANUK |
PREPARED BY : S MAHALINGAM M.B.A., M.PHIL., M.COM.,