I Need to know about the terms related to AD's.
CTR
CPI
CPM
CPC
CPA
And other rating (if any exists) on which money is given to an ad.
CPC - Cost per Click
You will get earning per click..
CPM or CPI- Cost per Thousand Impression
You will get amount per thousand ad views.
CTR - Click Through Rate
CTR = CPC divided by CPM
Here is some more :
CPS - Cost Per Sale
CPL or CPA - Cost Per Lead (Forum Filling on Advertiser site)
Pay Per Call - Paid for every call placed to a customer care.
Which is best ?CPC, CPM or CTR ?