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Master of Business Administration (R 2009) Semester III & IV Syllabus
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Anna University,Chennai

Regulations 2009


Master of Business Administration

3rd and 4th Semester Syllabus






University : Anna University,Chennai
Regulation : 2009
Graduate: PG
Degree: MBA
Year : II
Semester :III and IV
Thread Type:Syllabus

Subjects: 


BA9209 International Business Management 
BA9210 Strategic Management 
Elective I

Elective II
Elective III
Elective IV
Elective V
Elective VI
BA9211 Summer Project Report 
BA9212  Seminar III




MARKETING – ELECTIVES


BA9251 Brand Management
BA9252 Retail Management
BA9253 Services Marketing
BA9254 Advertising & Sales Promotion
BA9255 Consumer Behaviour
BA9256  Customer Relationship Management



FINANCE – ELECTIVES


BA9257 Security Analysis and Portfolio Management
BA9258 Merchant Banking and Financial Services
BA9259International Trade Finance
BA9260 Corporate Finance
BA9261 Derivatives Management
BA9262 Strategic Investment and Financing Decisions


HUMAN RESOURCE – ELECTIVES


BA9263 Managerial Behavior and Effectiveness
BA9264 Entrepreneurship Development
BA9265 Organizational Theory Design & Development
BA9266 Industrial Relations & Labour W elfare
BA9267 Labour Legislations

BA9268 Strategic Human Resource Management & Development




SYSTEMS - ELECTIVES

BA9269 Database Management System
BA9270 E-Commerce Technology and Management
BA9277 Enterprise Resources Planning



OPERATIONS – ELECTIVES

BA9272 Supply Chain and Logistics Management
BA9273 Product Design
BA9274 Services Operations Management


SEMESTER IV
MA9230 Project Work

Attachment:

.pdf   MBA sem 3&4.pdf (Size: 1.24 MB / Downloads: 465)

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