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BA7207 Business Research Methods Scanned Lecture Notes (Units 1 , 2 and 3) - Sasikala

Anna University , Chennai
Second Semester
Master of Business Administration
BA7207 Business Research Methods
Lecture Notes (Units 1,2 and 3)
(Regulation 2013)

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Syllabus :


Content :

Definition of research
Features of research
Objectives of research
Research process
Scope of research
Significance of research
Business research
Types of business research
1. Exploratory research
2. Descriptive research
3. Diagonostic research
4. Investigative research
5. Evaluative research
6. Normative research
7. Predictive research
8. Perspective research
Significance of business research
Limitation of business research
Types of research
1. On the basis of application
a. pure research
b. applied research
2. on the basis of objectives
a. exploratory research
b. conclusive research
i. descriptive research
ii. casual research
3. on the basis extent of theory
a. theoritical research
b. empirical research
4. on the of time dimension
a. cross section research
b. longitutional research
i. time series
ii. panel study
iii. cohort study
Component of research problem
Selecting the research problem
Nature of problem definition
Process of problem definition
Research objectives
Types of research objectives
Research hypotheses
Characteristics of research hypotheses
Sources of hypotheses
Types of hypotheses
1. research hypotheses
2. statistical hypotheses
3. directional and non-directional hypotheses
Research approach
1. quantitative approach
2. qualitative approach
Techniques of data collection
Role of theory in research
Components of theory
Theory generation


1. sampling design
2. observational design
Statistical design
Operational design
Features of research design
Need of research design
Features of goods research design
Concept relating to the research design
Factors affecting the research design
Research design procress
Types of research design
Application of exploratory research design
Limitation of exploratory research design
Principle of experimental research design
Formal experimental design
Validity of findings
Factors affecting internal validity
External validity
Significance of experimental design
Measurements process
1. frequency method
2. duration method
3. internal method
Methods of measurements
Different types of measurements
Scaling techniques
Ratings scales
Process of scale
Errors in measurements


Types of data
1. primary data
2. secondary data
Methods of primary data collection
1. observation
2. survey
3. experiment
4. other methods
Limitation of observation
Types of survey
Survey techniques
1. interview
2. questionnaire
3. schedules
Types of interview
Significance of interview
Validation of questionnaire
Steps in conducting the experiments
Significance of experiments
Methods of secondary data

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