26-10-2012, 07:39 PM
Bloomberg today, citing its sources in Apple reports that the company is going to launch its own Internet radio service that will compete with the popular online service in the western Pandora. External Internet radio Apple is organized like a radio broadcasting system in iTunes - the records will be broken up by music genres. Launch is expected in early 2013.
Sources at Apple say that if he simply assembled in iTunes catalog existing Internet radio stations, in the case of the new service company will itself implement streaming. Now Apple is in talks with record labels on licensing their content for radio broadcast in the broadcast network. Also, sources say that Apple itself has no clear view of how to be organized by the new service to Internet radio, so do not assume that it will be launched in the coming weeks or months.
Obviously only that Apple intends to compete with services Pandora, Slackard or iHeartRadio. Independent analysts say that Apple has a chance to become a major player in the streaming, as most of the existing stations have limited licenses: their content catalog is small, and the geography work is limited. Apple has a very close cooperation with record labels and a vast geographical area.Apple say that fund a radio broadcast service provides the model Pandora, that is supported by advertising on the air.
Note that Pandora offers a premium subscription content for $36 a year when the advertising time is severely restricted. Will Apple's paid Internet radio is still unknown.
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