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New Anna University (UG / PG) Nov/Dec 2016 and Jan 2017 Theory , Practical Exam Timetable
>>> Anna University Sixth Semester Question Bank Collection (R2013) ECE,MECH,CSE,IT,EEE,CIVIL,EIE
>>> Anna University November/December 2015 Examination Question Papers
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>>> Anna University Question Papers : April May June 2015 Question Papers | Nov Dec 2014 and Jan 2015 Question Papers

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Need clarifications on some terms related to AD

I Need to know about the terms related to AD's.

And other rating (if any exists) on which money is given to an ad.


CPC - Cost per Click

You will get earning per click..

CPM or CPI- Cost per Thousand Impression

You will get amount per thousand ad views.

CTR - Click Through Rate

CTR = CPC divided by CPM

Here is some more :

CPS - Cost Per Sale

CPL or CPA - Cost Per Lead (Forum Filling on Advertiser site)

Pay Per Call - Paid for every call placed to a customer care.

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Which is best ?CPC, CPM or CTR ?



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