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Rs.100.00Marketing Management Book by Mr.S.MAHALINGAM M.B.A., M.Phil., Accounts and Commerce Teacher (PTA), Government Higher Secondary School, Kavilipalayam. Specially for the Students of Anna University, Bharathiar University, Bharathidasan University, Periyar Universityt, Madras University And Annamalai University (Bbm / Bbm (C.A) / B.B.A / B.Com /M.B.A / M.Com /Net / Set Exam)
Marketing is both an interesting and an important subject to be learnt by the students pursuing studies in commerce and management. This book has been prepared keeping in mind the needs of the students studying B.Com, B.B.A., B.com (CA), B.B.M, B.B.M (CA), M.Com, M.B.A., degree courses of Madras, Bharathiar, Bharthidasan, Periyar and other Indian Universities
This book is written mainly with reference to the Indian Marketing Environment explained in simple.
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Rs.150.00Marketing Managemen Principles And Practices Permium Lecture Notes Specially For B.B.A , B.Com , M.B.A , M.Com students of all indian universities. Prepared by Prof.S. MAHALINGAM M.B.A., M.Phil., M.Com.,FACULTY OF MANAGEMENT ,GOBICHETTIPALAYAM.
The book titled Marketing Management Principles and Practices by S. Mahalingam is a valuable addition to the field of Management studies. The author took efforts in making the book a user guide which could be of great help for the students of Management, Commerce.
The model questions given at the end of the each chapter would help the students to review and revisit the concepts.
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