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Marketing Management Book by Mr.S.MAHALINGAM M.B.A., M.Phil., Accounts and Commerce Teacher (PTA), Government Higher Secondary School, Kavilipalayam.  Specially for the Students of Anna University, Bharathiar University, Bharathidasan University, Periyar Universityt, Madras University And Annamalai University (Bbm / Bbm (C.A) / B.B.A / B.Com /M.B.A / M.Com /Net / Set Exam)

Marketing is both an interesting and an important subject to be learnt by the students pursuing studies in commerce and management. This book has been prepared keeping in mind the needs of the students studying B.Com, B.B.A., B.com (CA), B.B.M, B.B.M (CA), M.Com, M.B.A., degree courses of Madras, Bharathiar, Bharthidasan, Periyar and other Indian Universities

This book is written mainly with reference to the Indian Marketing Environment explained in simple.