MBA Reference Books For Anna, Bharathiar, Bharathidasan, Annamalai, Madras, Madurai Kamaraj, Periyar, And All Universities
PREPARED BY:
S. MAHALINGAM M.B.A., M.PHIL., M.COM.
237, TAMIL NAGAR, KURUMANDUR – 638457,
GOBI TK, ERODE DT.
| SUBJECT NAME | AUTHOR |
|---|---|
| MANAGEMENT PRINCIPLES | SUBBA RAO - HPH |
| ORGANISATIONAL BEHAVIOUR | SATHYASUNDARI – HPH, STEPHEN ROBBINS |
| MANAGERIAL ECONOMICS | BUSINESS ECONOMICS –S. SANKARAN |
| MACRO ECONOMICS – | S. SANKARAN - MARGHAM |
| ACCOUNTANCY | VINAYAKAM, MANI, NAGARAJAN - SCHAND |
| COST ACCOUNTING | JAIN AND NARANG |
| MANAGEMENT ACCOUNTING | SHARMA, GUPTA |
| STATISTICAL METHODS – QT I | R. GUPTA |
| BUSINESS COMMUNICATION | RAJENDRA PAUL, KORLAHALLI |
| PRODUCTION AND MATERIALS MGT | SARAVANAVEL, SUMATHI – MARGHAM |
| MARKETING MANAGEMENT | PILLAI & BAGAVATHI, PHILIP KOTLER |
| FINANCIAL MANAGEMENT | MGT A/C – SHARMA GUPTA FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE) |
| HUMAN RESOURCE MANAGEMENT | PERSONNEL MGT: CB MAMORIA, VSP RAO – HPH |
| QT II – OPERATIONS RESEARCH | GUPTA, MANMOHAN (TWO AUTHOR) |
| RESEARCH METHODOLOGY | CR KOTHARI |
| BUSINESS ENVIRONMENT | FRANCIS CHERUNILAM –HPH |
| MANAGEMENT INFORMATION SYSTEM | JAMES A.O.BRIEN, INTRODUCTION OF COMPUTERS |
| STRATEGIC MANAGEMENT | HPH BOOKS |
| INTERNATIONAL MARKETING | FRANCIS CHERUNILAM – HPHVARSHNEY PATTACHARYA |
| CONSUMER BEHAVIOUR | SCHIFFMAN, KANUK – PEARSON |
| BUSINESS LAW, COMPANY LAW, LABOUR LAW | MERCHANTILE LAW –N.D.KAPOOR |
| ENTREPRENEURSHIP DEVELOPMENT | GUPTA, SRINIVASAN |
| ADVERTISING AND SALES PROMOTION | PILLAI & BAGAVATHI, PHILIP KOTLER |
| MARKETING RESEARCH | S.D. SHARMA |
| HUMAN RESOURCE DEVELOPMENT | P.C. TRIPATHI – SULTAN CHAND |
| INDUSTRIAL MARKETING | HILL, ALEXANDER AND CROSS |
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