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MBA Reference Books For Anna, Bharathiar, Bharathidasan,Annamalai, Madras,Madurai and All University
#1


MBA Reference Books For Anna, Bharathiar, Bharathidasan, Annamalai, Madras, Madurai Kamaraj, Periyar, And All Universities

PREPARED BY:
S. MAHALINGAM M.B.A., M.PHIL., M.COM.
237, TAMIL NAGAR, KURUMANDUR – 638457,
GOBI TK, ERODE DT.


SUBJECT NAMEAUTHOR
MANAGEMENT PRINCIPLES SUBBA RAO  - HPH
ORGANISATIONAL BEHAVIOUR SATHYASUNDARI – HPH, STEPHEN ROBBINS
MANAGERIAL ECONOMICS BUSINESS ECONOMICS –S. SANKARAN
MACRO ECONOMICS – S. SANKARAN - MARGHAM
ACCOUNTANCY VINAYAKAM, MANI, NAGARAJAN - SCHAND
COST ACCOUNTING JAIN AND NARANG
MANAGEMENT ACCOUNTING SHARMA, GUPTA
STATISTICAL METHODS – QT I R. GUPTA
BUSINESS COMMUNICATION RAJENDRA PAUL, KORLAHALLI
PRODUCTION AND MATERIALS MGT SARAVANAVEL, SUMATHI – MARGHAM
MARKETING MANAGEMENT PILLAI & BAGAVATHI, PHILIP KOTLER
FINANCIAL MANAGEMENT MGT A/C – SHARMA GUPTA                     FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE)
HUMAN RESOURCE MANAGEMENT PERSONNEL MGT: CB MAMORIA, VSP RAO – HPH
QT II – OPERATIONS RESEARCH GUPTA, MANMOHAN (TWO AUTHOR)
RESEARCH METHODOLOGY CR KOTHARI
BUSINESS ENVIRONMENT FRANCIS CHERUNILAM –HPH
MANAGEMENT INFORMATION SYSTEM JAMES A.O.BRIEN, INTRODUCTION OF COMPUTERS
STRATEGIC MANAGEMENT HPH BOOKS
INTERNATIONAL MARKETING FRANCIS CHERUNILAM – HPHVARSHNEY PATTACHARYA
CONSUMER BEHAVIOUR SCHIFFMAN, KANUK – PEARSON
BUSINESS LAW, COMPANY LAW, LABOUR LAW MERCHANTILE LAW –N.D.KAPOOR
ENTREPRENEURSHIP DEVELOPMENT GUPTA, SRINIVASAN
ADVERTISING AND SALES PROMOTION PILLAI & BAGAVATHI, PHILIP KOTLER
MARKETING RESEARCH S.D. SHARMA
HUMAN RESOURCE DEVELOPMENT P.C. TRIPATHI – SULTAN CHAND
INDUSTRIAL MARKETING HILL, ALEXANDER AND CROSS
PREPARED BY: S. MAHALINGAM M.B.A., M.PHIL., M.COM., 237, TAMIL NAGAR, KURUMANDUR – 638457, GOBI TK, ERODE DT.

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