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Most Recommended Reference Book for M.B.A Students
#1


M.B.A REFERENCE BOOKS in Anna University , Bharathiar university and Bharathidasan university


Special Thanks to :
MAHALINGAM S
FACULTY OF MANAGEMENT, 237, TAMIL NAGAR, KURUMANDU

Management Principles and Practice 1.DINKAR PAGARE  2. KOONTZ O’ DONNELL 3. JAYASHANKAR 4. HAROLD KOONTZ, HEINZ WEIHRICH
Organizational Behaviors 1. JAYASHANKAR  2. STEPHEN P. ROBINS 3. L.M. PRASAD
Managerial Economics BUSINESS ECONOMICS , MACRO ECONOMICS S. SANKARAN
Financial and Management Accounting PRINCIPLES OF ACCOUNTING:                       N. VINAYAKAM, P.L.MANI, K.L. NAGARAJAN,  MGT A/C TING : SHARMA, GUPTA, COST A/C TING : JAIN & NARANG
Quantitative Methods for Management STATISTICAL METHODS: S.P.GUPTA
Business Communication KORALAHALLI, RAJENDRA PAUL
Operations Management PRODUCTION MGT: P. SARAVANAVEL, S. SUMATHI, MATERIALS MGT: VARMA & AGARWAL, IDL ENGG & MGT – OP KHANNA
Marketing Management PILLAI, BHAGAVATHI, PHILIP KOTLER, JAYASHANKAR
Financial Management JAIN & KHAN, PARAMESHWARAN, SUBRAMANIAN (NEW AGE)
Human Resource Management PERSONNEL MGT: C.B. MAMORIA, C.B.MAMORIA & S.V. GANKAR, HRM- JAYASHANKAR
Quantitative Techniques OPERATIONS RESEARCH : 1. GUPTA & MANMOHAN – PROBLEMS, 2. GUPTA, MANMOHAN , GANTHI SWARAP – THEORY
Research Methods for Management 1. RESEARCH METHODOLOGY: C.R. KOTHARI ,    2. SHANMUGAVEL
Business Environment FRANCIS CHERUNILAM (MBA BOOK)
Management Information System JAMES A.O. BRIEN
International Marketing 1. VARSHNEY BATTACHARYA 2. NATARAJ MARGHAM PUBLICATIONS,3. VARMA AND AGARWAL
Marketing Research D.D. SHARMA
Promotion Management ADVTISING, SALESMANSHIP – SARAVANAVEL, SUMATHI, ADVT MGT – VARMA AND AGARWAL, PILLAI & BHAGAVATHI
Industrial Marketing RICHARD M.HILL, RALPHS ALEXENDAR, JAMES S. CROSS
Human Resource Development P.C. TRIPATHI
Business Law, Company Law, Labour Legislation & Industrial Relations MERCANTILE LAW : N.D. KAPOOR
BUSINESS LAW JAYASHANKAR
Entrepreneurship Development C.B. GUPTA, SRINIVASAN
Strategic Management Francis Cherunilam BUSINESS POLICY: AZAR KAZMI STRATEGIC MGT: DR. M. JEYARATHNAM (HIMALAYA)
Consumer Behaviour LEON G. SCHIFFMAN, LASLIE LAZAR KANUK

PREPARED BY : S MAHALINGAM M.B.A., M.PHIL., M.COM.,

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#2

Dear Students, Here is the updated version..

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Special Thanks to :
MAHALINGAM S
FACULTY OF MANAGEMENT, 237, TAMIL NAGAR, KURUMANDU

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